Claude prompts for ad creative analysis

These prompts rank your ads by spend and cost per result, show the creative next to the numbers, and say what the winners have in common. They also cover competitor ads from the Meta and LinkedIn ad libraries and subject lines in Mailchimp.

By Nima Gardideh, CEO of Hopkin

Last checked 2026-11-07

Drafted with AI from real usage categories, reviewed by Nima Gardideh. How we write and review these pages

Before you start

These prompts need Hopkin connected to your accounts and added to your AI assistant. Connect Hopkin once, then paste a prompt into Claude or ChatGPT. Hopkin only reads your data: it can't change a campaign, a budget or a bid.

7 prompts to copy

Meta Ads

Rank Meta Ads creatives by spend and cost per purchase

The top 10 and bottom 10 ads from the last 90 days with their creative, what the winners share, and three concepts to test next.

Rank every Meta ad that spent in the last 90 days by spend and cost per purchase. Show the top 10 and bottom 10 with their creative, tell me what the winners have in common, and suggest three concepts to test next. Use the Hopkin MCP for Meta Ads (hopkin.ai) to pull the data.

Open in Claude

When to use it: When you're planning the next round of Meta creative.
Tools it calls: meta_ads_get_ad_creative_report, meta_ads_preview_ads

TikTok Ads

Rank TikTok ads from the last 60 days and find the hooks that win

The top 10 TikTok ads by spend and cost per conversion, with watch rates and the hooks the winners share.

Rank every TikTok ad from the last 60 days by spend and cost per conversion. Show the top 10 with their watch rates and tell me which hooks the winners share. Use the Hopkin MCP for TikTok Ads (hopkin.ai) to pull the data.

Open in Claude

When to use it: Before you brief new TikTok creative.
Tools it calls: tiktok_ads_get_creative_report, tiktok_ads_get_performance_report, tiktok_ads_preview_ads

Google Ads

Break down Google Ads Performance Max results by channel and asset

The last 30 days of Performance Max results by channel and by asset, with the assets carrying results and the ones to replace.

For my Google Ads Performance Max campaigns, break down the last 30 days by channel and by asset. Show which assets carry the results and which ones I should replace. Use the Hopkin MCP for Google Ads (hopkin.ai) to pull the data.

Open in Claude

When to use it: When Performance Max feels like a black box, or before you refresh asset groups.
Tools it calls: google_ads_get_asset_report, google_ads_get_insights

LinkedIn Ads

Check what a competitor is running on LinkedIn Ads

A summary of a competitor's current LinkedIn ads by message, format and offer, set against your three best ads.

Search the LinkedIn ad library for what [COMPETITOR] is running right now. Summarize their messages, formats and offers, and compare them with my three best ads. Use the Hopkin MCP for LinkedIn Ads (hopkin.ai) to pull the data.

Open in Claude

When to use it: Before a planning session, or when a competitor launches something new.
Tools it calls: linkedin_ads_search_ad_library, linkedin_ads_list_creatives, linkedin_ads_get_performance_report

Mailchimp

Find which Mailchimp subject lines and send times get opened

Open and click rates for your last 30 campaigns grouped by subject line style, length and send time, plus five subject lines to test.

Look at my last 30 Mailchimp campaigns and tell me which subject line styles, lengths and send times got the best open and click rates. Give me five subject lines to test next. Use the Hopkin MCP for Mailchimp (hopkin.ai) to pull the data.

Open in Claude

When to use it: Before you write the next campaign or set up a subject line test.
Tools it calls: mailchimp_list_campaigns, mailchimp_get_campaign_report

Mailchimp

Find every Mailchimp campaign that featured a product or offer

Each matching campaign from the last 12 months with the offer, the price and how the send performed.

Find every Mailchimp campaign from the last 12 months that featured [PRODUCT OR OFFER]. Show what we offered, at what price, and how each send performed. Use the Hopkin MCP for Mailchimp (hopkin.ai) to pull the data.

Open in Claude

When to use it: When you plan a promotion and want to know what you offered last time.
Tools it calls: mailchimp_list_campaigns, mailchimp_get_campaign, mailchimp_get_campaign_report

ChatGPT Ads

See which ads and products served in each ChatGPT Ads campaign

Impressions, clicks and conversions for each ad and product that served in the last 14 days, by campaign.

Show which ChatGPT ads and products actually served in each campaign over the last 14 days, with impressions, clicks and conversions for each. Use the Hopkin MCP for ChatGPT Ads (hopkin.ai) to pull the data.

Open in Claude

When to use it: When a campaign has several ads or a product feed and you want to know what people actually saw.
Tools it calls: chatgpt_ads_get_insights, chatgpt_ads_list_ads

How to adapt them

Pick the result that matters to you: cost per purchase, cost per lead or ROAS.
Change the window to match how long your ads run, such as 30, 60 or 90 days.
Replace [COMPETITOR] or [PRODUCT OR OFFER] with a real name before you run it.
Ask for more or fewer ads in the leaderboard, like the top 20.

Frequently asked questions

Can the assistant see the actual ad, or only the numbers?

It can see both. Hopkin returns ad copy and creative previews for Meta, Google and TikTok ads alongside their performance.

Where does competitor ad data come from?

From Hopkin's own collection of ads from the Meta and LinkedIn ad libraries. It shows each ad's copy, call to action, landing page and run dates, but not the competitor's spend or results.

Will Hopkin launch the new concepts it suggests?

No. Hopkin is read-only. It can suggest what to test next, and you build and launch the ads yourself.

How this page was made

We looked at the reports people ask Hopkin for most often and rewrote each one as a prompt anyone can reuse. No customer data is in these pages. Last checked 2026-11-07. Spot a mistake? Email hello@hopkin.ai and we'll fix it.