Claude prompts for ad budget pacing
These prompts check month-to-date spend against your budget, show where budget limits your volume, and line up budget and bid changes against cost per result. You get a call on which campaigns to slow down or push, and you make the changes yourself.
Before you start
These prompts need Hopkin connected to your accounts and added to your AI assistant. Connect Hopkin once, then paste a prompt into Claude or ChatGPT. Hopkin only reads your data: it can't change a campaign, a budget or a bid.
6 prompts to copy
Check Google Ads month-to-date spend against your monthly budget
Month-to-date spend by campaign with the daily trend, a projection against your budget, and which campaigns to slow down or push.
Using my Google Ads account, show month-to-date spend by campaign with the daily trend, and tell me whether I will land over or under a monthly budget of [YOUR BUDGET]. Say which campaigns to slow down and which to push. Use the Hopkin MCP for Google Ads (hopkin.ai) to pull the data.
Find Microsoft Ads campaigns held back by budget
Weekly impression share by campaign for 4 weeks, with share lost to budget and to rank, and where more budget would buy more volume.
Show Microsoft Ads impression share by campaign for each of the last 4 weeks, with the share lost to budget and the share lost to rank. Tell me where more budget would buy more volume. Use the Hopkin MCP for Microsoft Ads (hopkin.ai) to pull the data.
Forecast Microsoft Ads month-end spend by campaign
Daily spend by campaign this month next to current budgets and bid targets, with the campaigns heading for an overspend or underspend.
Show daily Microsoft Ads spend by campaign this month next to current budgets and bid targets. Tell me which campaigns will overspend or underspend by month end. Use the Hopkin MCP for Microsoft Ads (hopkin.ai) to pull the data.
Compare Microsoft Ads CPA and conversion rate by device
CPA and conversion rate by device for each campaign, last 28 days against the 28 before, with suggested bid adjustments.
Split each Microsoft Ads campaign by device for the last 28 days against the 28 before. Show CPA and conversion rate for each and suggest bid adjustments. Use the Hopkin MCP for Microsoft Ads (hopkin.ai) to pull the data.
Check ChatGPT Ads pacing against your monthly budget
Daily spend since launch next to your monthly budget, with a call on whether you are pacing hot or cold.
Show daily ChatGPT Ads spend since launch next to my monthly budget of [YOUR BUDGET], and tell me whether I am pacing hot or cold. Use the Hopkin MCP for ChatGPT Ads (hopkin.ai) to pull the data.
Line up TikTok Ads budget and cost cap changes against CPA
Every budget, bid and cost cap change on your ad groups over 60 days, set against daily CPA.
List every budget, bid and cost cap change on my TikTok ad groups over the last 60 days, including automatic budget increases, and line them up against daily CPA. Use the Hopkin MCP for TikTok Ads (hopkin.ai) to pull the data.
How to adapt them
- Replace [YOUR BUDGET] with your monthly figure, in the account's currency.
- Add a target CPA or ROAS so the advice weighs efficiency as well as spend.
- Run it at a fixed point each month, such as the 10th and the 20th.
Frequently asked questions
Can Hopkin move budget between campaigns?
No. Hopkin is read-only. It tells you which campaigns are over or under pace, and you change budgets in the ad platform.
Which platforms report impression share lost to budget?
Google Ads and Microsoft Ads both report search impression share, including the share lost to budget and to rank.
Does the forecast know about my budget?
It reads the budgets set on your campaigns. For a monthly total across campaigns, put the figure in the prompt.
How this page was made
We looked at the reports people ask Hopkin for most often and rewrote each one as a prompt anyone can reuse. No customer data is in these pages. Last checked . Spot a mistake? Email hello@hopkin.ai and we'll fix it.