Claude prompts to find wasted ad spend
These prompts find the search terms, placements, subreddits and partner sites that spend money without converting. You get the list with its spend and a negative keyword or exclusion list you can paste into the ad platform yourself.
Before you start
These prompts need Hopkin connected to your accounts and added to your AI assistant. Connect Hopkin once, then paste a prompt into Claude or ChatGPT. Hopkin only reads your data: it can't change a campaign, a budget or a bid.
5 prompts to copy
Find Meta Ads placements that spend without converting
Spend and conversions by platform and placement for the last 14 days against the 14 before, with non-converting placements flagged.
Show where my Meta spend landed by platform and placement over the last 14 days, compared with the 14 before. Flag any placement that is spending without converting. Use the Hopkin MCP for Meta Ads (hopkin.ai) to pull the data.
Find Google Ads search terms that spent without converting
The search terms that spent most without a conversion in 30 days, grouped into themes, plus a negative keyword list ready to paste.
Pull my Google Ads search terms report for the last 30 days. List the terms that spent the most without converting, group them into themes, and give me a negative keyword list I can paste straight in. Use the Hopkin MCP for Google Ads (hopkin.ai) to pull the data.
Score Microsoft Ads search terms for relevance and build negatives
Each search term from the last 30 days scored against its ad group keywords, with the irrelevant ones, their spend and a negative keyword list.
Using my Microsoft Ads account, pull the search terms from the last 30 days and score each one for relevance against its ad group keywords. List the irrelevant ones with their spend and give me a negative keyword list. Use the Hopkin MCP for Microsoft Ads (hopkin.ai) to pull the data.
Find the subreddits where Reddit Ads spend is wasted
Every subreddit your ads spent in over 30 days, with clicks and conversions, the off-target ones flagged, and an exclusion list.
List every subreddit my Reddit spend landed in over the last 30 days, with clicks and conversions for each. Flag the off-target ones and give me an exclusion list. Use the Hopkin MCP for Reddit Ads (hopkin.ai) to pull the data.
Compare Microsoft Ads search partner traffic with Microsoft sites
Spend, CTR, conversions and CPA for Microsoft sites and syndicated search partners over 30 days, with any partner traffic worth excluding.
Compare traffic from Microsoft sites with syndicated search partners over the last 30 days: spend, CTR, conversions and CPA. Tell me whether any partner traffic is worth excluding. Use the Hopkin MCP for Microsoft Ads (hopkin.ai) to pull the data.
How to adapt them
- Set your own waste threshold, for example "spent more than $50 with no conversions".
- Change the window to 60 or 90 days for low-volume accounts.
- Limit the prompt to one campaign if the account mixes brand and non-brand.
- Ask for a specific match type in the negative list, such as phrase or exact.
Frequently asked questions
Will Hopkin add the negative keywords for me?
No. Hopkin is read-only, so it never adds negatives, pauses ads or changes bids. It gives you the list and you add it in Google Ads or Microsoft Ads.
Why are some Google Ads search terms missing?
Google doesn't disclose every search term for privacy reasons. The report covers the terms Google shares, so some spend won't map to a visible term.
Does it check my existing negatives first?
It can. Hopkin reads your campaign, ad group and shared negative keyword lists, so ask the assistant to skip terms you already exclude.
How this page was made
We looked at the reports people ask Hopkin for most often and rewrote each one as a prompt anyone can reuse. No customer data is in these pages. Last checked . Spot a mistake? Email hello@hopkin.ai and we'll fix it.