Claude prompts to audit conversion tracking

These prompts check whether a drop in results is a tracking problem or a real performance change. They look at pixel and Conversions API health, conversion actions, click URLs and UTMs, and daily trends around the drop.

By Nima Gardideh, CEO of Hopkin

Last checked

Drafted with AI from real usage categories, reviewed by Nima Gardideh. How we write and review these pages

Before you start

These prompts need Hopkin connected to your accounts and added to your AI assistant. Connect Hopkin once, then paste a prompt into Claude or ChatGPT. Hopkin only reads your data: it can't change a campaign, a budget or a bid.

8 prompts to copy

Meta Ads

Check whether a Meta Ads drop is a tracking or performance problem

Pixel and Conversions API health, event match quality and duplicate custom conversions, with a verdict on tracking versus performance.

My Meta ROAS has been flat. Check my pixel and Conversions API health, event match quality and any duplicate custom conversions, then tell me whether this is a tracking problem or a performance problem. Use the Hopkin MCP for Meta Ads (hopkin.ai) to pull the data.
Open in Claude
When to use it
Before you change budgets or creative because ROAS fell or went flat.
Google Ads

Spot Google Ads conversion actions that stopped recording

A daily chart of conversions by conversion action for 60 days, with any action that stopped or dropped and the day it started.

Chart my Google Ads conversions by conversion action, by day, for the last 60 days. Tell me if any action stopped recording or dropped sharply, and the day it started. Use the Hopkin MCP for Google Ads (hopkin.ai) to pull the data.
Open in Claude
When to use it
After a site release, a tag change, or a sudden drop in reported conversions.
TikTok Ads

Split TikTok Ads conversions into click-through and view-through

Click-through and view-through conversions by campaign for 30 days, and how much of your reported results rely on view-through.

Split my TikTok conversions into click-through and view-through for the last 30 days, by campaign. Tell me how much of my reported results depend on view-through. Use the Hopkin MCP for TikTok Ads (hopkin.ai) to pull the data.
Open in Claude
When to use it
When TikTok reports more conversions than your analytics or backend shows.
LinkedIn Ads

See which LinkedIn Ads campaigns drive the conversions that matter

Conversions and conversion value by conversion action for each campaign over 30 days, with the campaigns that drive pipeline actions.

Show conversions and conversion value by conversion action for each LinkedIn campaign over the last 30 days. Tell me which campaigns drive the actions that matter most to pipeline. Use the Hopkin MCP for LinkedIn Ads (hopkin.ai) to pull the data.
Open in Claude
When to use it
When campaigns count different actions as conversions and you need to compare them fairly.
ChatGPT Ads

Find out why ChatGPT Ads spend dropped

Daily spend by campaign and ad group for 14 days, the point where delivery fell, and the current status and review status of what stopped.

My ChatGPT Ads spend dropped. Show daily spend by campaign and ad group for the last 14 days, find where delivery fell, and check whether those campaigns, ad groups or ads are now paused or not approved. Use the Hopkin MCP for ChatGPT Ads (hopkin.ai) to pull the data.
Open in Claude
When to use it
The day you notice ChatGPT Ads spend falling.
Mailchimp

Review a Mailchimp draft before you send it

A check of your newest draft's audience, subject line, links and footer, compared with your last similar campaign.

Review my newest Mailchimp draft before I send it. Check the audience, subject line, links and footer, and compare it with my last similar campaign. Use the Hopkin MCP for Mailchimp (hopkin.ai) to pull the data.
Open in Claude
When to use it
Right before you schedule or send a campaign.
Google Analytics

Explain a sudden traffic spike or drop in Google Analytics

The biggest daily jump or drop in 30 days, broken down by source, device and country, with a read on whether it looks like people or bots.

Find the biggest daily jump or drop in my Google Analytics traffic over the last 30 days. Break it down by source, device and country, and tell me whether it looks like real people or bots. Use the Hopkin MCP for Google Analytics (hopkin.ai) to pull the data.
Open in Claude
When to use it
When a traffic chart looks wrong and you need to know whether to trust it.
Tools it calls
ga4_run_report

How to adapt them

  • Name the conversion action or event you care about, like purchase or demo request.
  • Widen the window to 60 or 90 days to see when a problem started.
  • Add the date of a site release or tag change so the assistant checks around it.

Frequently asked questions

Can Hopkin check whether my pixel fires on the website?

Not from the ad account. Hopkin reads what the platform reports, such as Meta pixel and Conversions API health. To test a live page, use the free Hopkin Tag Inspector Chrome extension.

Will Hopkin fix a broken conversion action?

No. Hopkin is read-only. It shows which action stopped recording and when, and you fix it in the ad platform or your tag manager.

Why might LinkedIn conversions look low for recent days?

LinkedIn conversion data can arrive 24 to 72 hours late, so the last few days often fill in later.

How this page was made

We looked at the reports people ask Hopkin for most often and rewrote each one as a prompt anyone can reuse. No customer data is in these pages. Last checked . Spot a mistake? Email hello@hopkin.ai and we'll fix it.