Claude prompts for ad audience analysis
These prompts show who your ads actually reach and pay for, broken down by age, gender, company, seniority, device or segment. Each one ends with a plain call on which groups deserve more budget and which are the wrong people.
Before you start
These prompts need Hopkin connected to your accounts and added to your AI assistant. Connect Hopkin once, then paste a prompt into Claude or ChatGPT. Hopkin only reads your data: it can't change a campaign, a budget or a bid.
7 prompts to copy
Break down Meta Ads spend and purchases by age and gender
Spend, purchases and cost per purchase for each age and gender group over 90 days, with the groups you overpay for marked.
Break down my Meta spend and purchases by age and gender for the last 90 days. Tell me which groups I am overpaying for and which deserve more budget. Use the Hopkin MCP for Meta Ads (hopkin.ai) to pull the data.
List the companies your LinkedIn Ads actually reach
The top 25 companies by impressions and clicks over 30 days, and how many fit your ideal customer profile.
Which companies did my LinkedIn campaigns reach in the last 30 days? List the top 25 by impressions and clicks, and tell me how many of them fit my ideal customer profile. Use the Hopkin MCP for LinkedIn Ads (hopkin.ai) to pull the data.
Compare LinkedIn Ads cost per lead by seniority and job function
Leads, spend and cost per lead by seniority and job function over 90 days, with a read on whether the cheap leads are the right people.
Break down my LinkedIn leads and spend by seniority and job function for the last 90 days. Tell me where cost per lead is lowest and whether those are the people I actually want. Use the Hopkin MCP for LinkedIn Ads (hopkin.ai) to pull the data.
See who your best TikTok ads reach by age and gender
Age and gender breakdowns for your five best TikTok ads, checked against the people who buy.
Break down my five best TikTok ads by age and gender. Tell me who they actually reach and whether that matches the people who buy. Use the Hopkin MCP for TikTok Ads (hopkin.ai) to pull the data.
Review Reddit Ads targeting, bids and budgets by ad group
Each ad group's communities, keywords, expansion, bids and budgets, with the settings that send spend to the wrong audience flagged.
Review the targeting, bids and budgets on each of my Reddit ad groups, including communities, keywords and expansion. Tell me which settings are sending spend to the wrong audience. Use the Hopkin MCP for Reddit Ads (hopkin.ai) to pull the data.
Check Mailchimp audience health and spot segments going cold
Growth, unsubscribes, cleaned contacts and engagement over 90 days, with the segments that are going cold.
Report on my Mailchimp audience over the last 90 days: growth, unsubscribes, cleaned contacts and engagement by segment. Tell me which segments are going cold. Use the Hopkin MCP for Mailchimp (hopkin.ai) to pull the data.
Split ChatGPT Ads clicks and spend by device
Impressions, clicks, CTR and spend by device for the last 30 days, with the devices that bring the cheapest clicks.
Split my ChatGPT Ads impressions, clicks, CTR and spend by device for the last 30 days. Tell me which devices bring the cheapest clicks and where my budget is going. Use the Hopkin MCP for ChatGPT Ads (hopkin.ai) to pull the data.
How to adapt them
- Change the breakdown to the one you care about, such as country, region or job title.
- Describe your ideal customer in the prompt so the assistant can check reach against it.
- Use a longer window, like 90 days, if small groups have too little data.
Frequently asked questions
Why don't LinkedIn demographic numbers match my campaign totals?
LinkedIn drops demographic rows with fewer than 3 events, reports them 12 to 24 hours late, and returns only the top 100 values. Totals from a demographic breakdown will be lower than campaign totals.
Can Hopkin change my targeting?
No. Hopkin reads targeting settings and results but never edits them. You make any changes in the ad platform.
Which platforms can I break down by age and gender?
Meta Ads and TikTok Ads both break down by age and gender. LinkedIn Ads breaks down by company, seniority, job function, industry and other professional fields.
How this page was made
We looked at the reports people ask Hopkin for most often and rewrote each one as a prompt anyone can reuse. No customer data is in these pages. Last checked . Spot a mistake? Email hello@hopkin.ai and we'll fix it.