How we write and review guides
Each guide on hopkin.ai answers one question for people who run paid media with an AI assistant. An AI model drafts it from the sources it cites, and Nima Gardideh, CEO of Hopkin, reviews it before it goes live. We build Hopkin, and when Hopkin is one of the products a guide compares, the guide says so.
Who writes and reviews the guides?
Every guide has a byline naming the person responsible for it. Today that is Nima Gardideh, CEO of Hopkin, and his author page lists each guide he has reviewed. If a guide has a different author or reviewer, its byline names them.
How is a guide made?
An AI model writes the first draft. The research behind it comes from primary sources: vendors' own documentation, pricing pages and code repositories, the ad platforms' help pages, and data from GitHub for open-source projects. Each guide says when we read those sources, and each entry in its Sources list carries a date.
We say what we did not do. If we did not run a tool against a live ad account, the guide says that it is untested. When a vendor's own pages disagree with each other, we give both figures. Prices are as published on the day we checked them, and they change often.
Nima reads the draft before it is published. The byline of every guide says it was drafted by AI and reviewed by him.
Who are the guides for?
Hopkin connects AI assistants like Claude and ChatGPT to ad accounts. We write for the people who run paid media, often on a small team, and who want to know which tools they can trust with their accounts and how to get useful work out of an assistant. Each guide puts the short answer first and cites its sources so you can check them.
How do you treat Hopkin when it is one of the options?
We build Hopkin, so we are not neutral. When a guide compares Hopkin with other products, it says that we build it, at the top of the guide or in its section on how we compared, and it says where another product does more. Hopkin is read-only today: it cannot change your campaigns, which rules it out for anyone who wants an assistant to make edits, and our comparisons say so.
Several other vendors publish best-of lists that put their own product first. We list ours too, so read our view as one vendor's and check the sources we cite. Each guide ends with one link to try Hopkin.
What do the dates mean, and how are facts re-checked?
Each guide shows two dates. Published is when it first went live. Updated is the last time we changed what it says, for example a new price, a vendor's new feature or a corrected fact. Changes to navigation, layout or the links between guides do not change it.
When we learn that something a guide relies on has changed, we read the source again, update the guide and add the new check date to its Sources list.
How do I report a mistake?
Email hello@hopkin.ai with the page address and what is wrong. A link to the source helps. We will check it against the source, and if we got it wrong, we will fix the guide and change its Updated date. Vendors are welcome to write to us about their own product.