Competitor ad research

Meta and LinkedIn both keep free, public libraries of the ads running on their platforms. These guides show how to search them for a competitor, what each library shows and what it leaves out (spend and results, mostly), and how to read what you find.

For in-house marketers who keep an eye on a handful of competitors and would rather not pay for a spy tool to do it.

  1. Best competitor ad tracking tools (2026): what each costs and which job it does

    Hopkin, Foreplay, Atria, Panoramata, BigSpy, Minea, Motion and the free ad libraries, compared by price and what each tracks. Prices read 2026-11-09.

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  2. Can Claude or ChatGPT analyze competitor ads?

    Claude and ChatGPT can sort a competitor's ads by hook, offer and start date once they can read the Meta Ad Library. Five steps with copyable prompts.

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  3. Weekly competitor ad report template

    A five-part weekly competitor ad report built with one Claude or ChatGPT prompt: new ads, angle changes, offers, formats and stopped ads, with a sample.

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  4. How to use the LinkedIn Ad Library for competitor research

    See competitors' LinkedIn ads, including paid employee posts, learn what the Ad Library shows and hides, and break down their hooks, formats and offers.

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  5. How to use the Meta Ad Library for competitor research

    Find every ad a competitor runs on Facebook and Instagram, read start dates, and see what the Meta Ad Library can't show: spend, impressions and results.

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Every guide is drafted with AI and reviewed by Nima Gardideh, CEO of Hopkin, before it goes live. How we write and review guides