Weekly competitor ad report template

What goes in a weekly competitor ad report?

Each section uses what the Meta Ad Library shows for an ad: the creative, the advertiser and when it started running.¹² Five short sections, each answering one question:

• New ads: what started running since last Monday?
• Angle changes: did the message shift compared with the older ads from the same advertiser?
• Offers: which prices, discounts, free trials or deadlines appear in the copy?
• Formats: image, video, carousel or dynamic creative, and did the mix change?
• Stopped ads: what ended, and how long did it run?

The prompt

Using Hopkin, list the competitors I track on Meta. For each one, pull the ads that started running since [Monday's date], and any ad that has a stop date since then. Write a report with these sections.
1. New ads: advertiser, headline, primary text, call to action, format, start date, link.
2. Angle changes: compare with the older ads you can see from the same advertiser and say what moved.
3. Offers: any price, discount, free trial or deadline in the copy, quoted exactly.
4. Formats: image, video, carousel or dynamic creative, and what changed.
5. Stopped ads: advertiser, headline, how long it ran.
Quote the ad text when you cite it. Do not estimate spend, reach or results, because the library does not show them. Mark anything you inferred.

For LinkedIn, ask for the same report on the LinkedIn Ad Library ads you track. Our LinkedIn Ad Library guide covers what that library shows.

How do I set it up?

Track each competitor once in Hopkin. Hopkin refreshes tracked competitors' Meta and LinkedIn ads daily, so on Monday the data is current and you run the prompt yourself.⁴ Reading a tracked competitor's ads is free, and tracking a competitor costs 200 credits a month.³ To start, see how to analyze competitor ads with Claude or ChatGPT, which covers connecting Hopkin and tracking an advertiser.

Sample report: Fireflies.ai, week of 2026-11-02

Pulled on 2026-11-09 from Fireflies.ai's public Meta ads with Hopkin, using ads first seen since 2026-11-02.⁵ This is our read, not a chat transcript. We quote the ad copy and link each ad to its Meta Ad Library entry, and we report no numbers about the ads.⁶

1. New ads. Fireflies started advertising three things in the same week: Fireflies Talk (free dictation), the Fireflies Email Assistant, and a keynote teaser for an 11.11 event. Email Assistant ads started 2026-11-04 and 2026-11-05 ("Never miss a follow-up again." and "The email you forgot? Already drafted.", call to action Sign up; ad 1144002398087975, ad 1462219822542616). The keynote teaser started 2026-11-06 as a video ad and an image ad ("Starting next week, Fireflies is announcing 10 new products."; video, image).

2. Angle changes. The Talk ads we can see from 2026-10-28 say "Free dictation that works in every app, not just a browser tab." (ad 1838869587135091). This week the copy moved to price contrast: "still paying $12-15 a month to talk instead of type?" (started 2026-11-06, ad 1460256692838056) and "other dictation apps charge $144 a year. fireflies talk does the same for $0." (started 2026-11-07, ad 1127048326915402). A separate ad announces the phone version: "free, unlimited dictation. now on your phone." (2026-11-06, ad 3207470832790102).

3. Offers. Talk is free and unlimited, with "no subscription" in the mobile copy. The keynote ad says the launch includes products Fireflies will "give away for free".

4. Formats. The Talk and Email Assistant ads are dynamic creative ads with several cards, and the Email Assistant cards carry video. The keynote teaser runs as a single video and a single image.

5. Where the ads point. The two price-contrast ads link to fireflies.ai/talk/wispr-flow-alternative. The copy names no competitor and the link does. Email Assistant ads link to fireflies.ai/email-assistant and the keynote ads to fireflies.ai/keynote.

6. Stopped ads. This sample used active ads only, so it has no stopped-ad section. A run on your tracked competitors includes one when a tracked advertiser ends an ad.

What does the team do with it?

Use the review to decide what to test next. A price contrast against a named competitor is worth testing against your pricing story.

How this page was made

Drafted by AI from the Meta Ad Library and from a run of Hopkin's ad library tools on 2026-11-09. Hopkin is our product. The sample uses public ads, quotes their copy and reports no numbers about them.