Creative analysis

The numbers tell you which ads won. These guides are about why: how to break an ad down into its hook, message, format and offer, compare it with the ads around it, and turn that into the next brief.

For small teams who make their own ads and need to decide what to test next.

  1. Hopkin vs Motion: ad creative analytics for small teams

    Hopkin (ours) vs Motion for ad creative analytics: Motion starts at $999 a month, Hopkin at $100. Where Motion does more and which suits a startup.

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  2. Motion alternatives (2026): what $100 a month buys compared with $999

    Atria, Foreplay, Superads and Hopkin (ours) compared with Motion for ad creative analytics, by price and what each does. Prices read 2026-11-09.

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  3. Creative performance report template: top and bottom ads by CPA, hook and hold

    A weekly creative performance report in one table: spend, CPA, CTR, hook and hold rate per ad, top and bottom five, and a prompt to build it from Meta Ads.

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  4. Hook rate, hold rate and thumbstop rate: formulas and where to find the numbers

    Hook rate is 3-second video plays divided by impressions; thumbstop rate is the same number. Hold rate has two definitions. Formulas and a Claude prompt.

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Every guide is drafted with AI and reviewed by Nima Gardideh, CEO of Hopkin, before it goes live. How we write and review guides