Hopkin vs Motion: ad creative analytics for small teams

How do Hopkin and Motion compare?

What is Hopkin? (our product)

Hopkin connects Claude, ChatGPT and other AI assistants to your ad accounts through MCP, the protocol AI assistants use to call outside tools. It reads Meta, Google and LinkedIn ads, among other platforms, and it is read-only: it never changes your campaigns, budgets or ads.⁵ Our guide to read-only ads MCP servers explains what that rules out.

For a video ad, Hopkin gives your AI the frames, every word of the transcript, the pacing and the music.⁴ Frames come two a second, with a cap of 120 frame URLs per ad. Two a second covers about the first 60 seconds of video, and Hopkin spaces the frames further apart on longer videos.⁷

For performance, the creative report tool, meta_ads_get_ad_creative_report, returns ThruPlays, video completion points and average watch time for video ads.⁶ It also returns 3-second views (Meta's video_view action) inside its actions array, both per ad (level ad_id) and at the default level, ad_name. Image ads have no 3-second view row. The hook rate guide shows how to turn these counts into hook and hold rates.

What is Motion?

Motion describes itself as creative reporting for Meta, TikTok, YouTube and LinkedIn ads. Its homepage lists AI tags for asset type, visual format, hook and angle, frame-by-frame video drop-off, an agent that tracks ads launched by competitors, and analysis of an ad before it is published. Motion says its customers analyze $14B a year in media spend.²

Motion's pricing page listed three plans on 2026-11-08:¹

• Starter, $999 a month, for brands spending up to $50k a month on ads. It includes a dedicated, always-on Runneth AI agent on a dedicated virtual machine, unlimited seats and ad accounts, AI tags and tasks, an ad leaderboard and creative analytics. Motion says it pre-watches, tags and analyzes every creative you've run. Starter also has inspiration and benchmarks, full data and MCP access, requests in Slack for briefs, hooks and reports, Routines (daily and weekly reports, iteration finders and alerts) and in-app chat support.
• Pro, for brands spending over $50k a month, with no public price ("Let's chat"). It adds attribution integrations with Northbeam and Google Analytics, first-pass video QA in Slack, unlimited view-only guests and personalized onboarding.
• Growth, for brands spending over $125k a month, also "Let's chat". It adds a dedicated customer success manager and solutions engineering, closed-loop pipelines, advanced security and private Slack support.

Where Motion does more

• AI tags on every creative, for asset type, visual format, hook and angle.²
• Frame-by-frame video drop-off, which shows where in a video viewers leave.²
• Benchmarks and inspiration next to your account's numbers.¹
• Routines that send daily and weekly reports, find ads worth iterating on and send alerts.¹
• An always-on AI agent you can ask in Slack for briefs, hooks and reports.¹
• Analysis of an ad before you publish it.²
• Attribution integrations with Northbeam and Google Analytics, on Pro.¹
• A dedicated customer success manager and solutions engineering, on Growth.¹

What Hopkin doesn't do

• Hopkin has no built-in AI tags, drop-off charts or benchmarks. Your AI assistant works from the frames, transcript and numbers that Hopkin returns.
• Hopkin sends no alerts or scheduled reports, and it has no Slack agent. You ask your assistant when you want an answer.
• Hopkin can't change your ads. It is read-only, so someone on your team makes every change in the ad platform.⁵
• On videos longer than about 60 seconds, the frames are spaced more than half a second apart.⁷
• Creative analysis is metered: 400 credits per creative, charged once.³

What does each cost a small team?

Motion's cheapest public plan is $999 a month ($11,988 a year) and covers brands spending up to $50k a month on ads. Above that, Motion quotes a price.¹

Hopkin's Starter plan is $100 a month for 1,500 credits, and Pro is $250 a month for 8,000. Both start with 30 days free, 1,000 credits and no card. Credits pay for actions: a report costs 5 credits, a synced ad account 100 a month, a tracked competitor 200 a month and an analysed creative 400, once per creative. Extra credits cost $0.015 each, and paid plans are never blocked.³

Our arithmetic from those published prices, as an example: a team with 2 ad accounts, 2 tracked competitors and 100 reports a month uses 200 + 400 + 500 = 1,100 credits, which fits inside Starter. Analysing 10 new video ads in the same month adds 4,000 credits, for 5,100 in total. On Starter that is 3,600 extra credits at $0.015, or $54 on top of the $100. On Pro, 5,100 credits fit inside the 8,000 included.

Which should a small in-house team pick?

Choose Motion if you have the budget and want creative reporting built for you: tags on every ad, drop-off charts, benchmarks and scheduled reports, with a dedicated customer success manager on its Growth plan. Its plans are priced by ad spend, starting at $999 a month.¹

Choose Hopkin if your team already works in Claude or ChatGPT and wants to ask it about creative and performance across Meta, Google and LinkedIn, plus competitors' Meta and LinkedIn ads. It costs less, adds no new dashboard to learn, and can't change your campaigns.

You can also start without paying for either. Meta Ads Manager shows 3-second video plays and ThruPlays under Video engagement, and the hook rate guide shows how to turn them into hook and hold rates in a spreadsheet. For a weekly review of your top and bottom ads, use the creative performance report template.