Best Meta Ads MCP servers (2026): official, open source and hosted compared

What is a Meta Ads MCP server?

A Meta Ads MCP server connects an AI assistant to Meta's advertising platform (Facebook and Instagram) through the Model Context Protocol, so the assistant can call tools: pull a performance report, list campaigns and, on some servers, create or edit ads. Meta runs one itself. It is remote-hosted at mcp.facebook.com/ads and, per its overview page, works with any MCP-compatible AI agent; Meta's hub page says only the clients Meta has validated are supported (see below).¹² The rest are built by other companies or by individual developers. They differ on whether they can change your account, whether changes are on by default, who has your Meta token and what you pay.

How did we compare them?

We read each vendor's documentation, pricing page and repository on 2026-10-19. We did not run these servers, so what any of them does in practice is untested here. Tool counts for open-source servers are our counts from their code or README, and stars and commit dates come from GitHub's API. Counts for hosted products are the vendors' figures. Prices are as published that day and they change often.

We build Hopkin, which is listed below. It is read-only, so it does not suit everyone, and we say where. When a vendor's pages contradict each other, we report both numbers.

Which Meta Ads MCP server should you pick?

It depends on whether you want the assistant to change your account. This table is our judgment from the vendors' published facts below, and we did not test the servers.

What does Meta's official ads MCP server do?

It reads and writes, and not every account has access yet. Meta announced it in open beta on 2026-04-29, as part of Meta ads AI connectors alongside a separate command-line tool; we found no Meta page saying it has left beta.²⁰ Meta's help page for it says "You may not have access to all of these tools and features yet."⁸ A user on Meta's developer forum reported one ad account in a business portfolio blocked with the message "Ads MCP is gradually being rolled out" while another account in the same portfolio worked. The thread had no reply from Meta when we read it. We found no Meta page that sets out eligibility rules beyond "gradually rolling out" in its developer blog and a Settings entry, described on its help page, that appears only if you have access.²¹²²⁸

What can it do?

Meta groups its tools into seven categories: reporting, ad creation and management, catalogs, signals and datasets, help and troubleshooting, A/B tests and conversion lift studies, and activity logs.¹ The Meta pages we read give no total. By our count of the tool names on its seven category pages it is more than 80.^{2392425262728} The ad creation category has tools that create a campaign, an ad set and an ad, and one that activates them. Meta describes the activation tool as one that "starts spending budget".⁹ Meta's developer blog says the server can delete campaigns, ad sets and ads, but the tool pages we read list delete tools for custom audiences, catalog items and pixel events and none for campaigns or ads.^2292425

What controls does Meta build in?

Meta documents these controls; we did not test them. Two are built in and a third is limited. First, new objects are created paused: Meta's tools page says "Write tools create entities in a paused state; your AI client asks for confirmation before activation".⁹ The confirmation comes from your AI client, so it may depend on your client's settings (our reading). Second, Meta's help page says any action taken on your behalf requires your authorization through the AI agent.⁸ Third, ads MCP server rules can deny specific actions on an ad account, for example any budget increase above 20% or delivery status changes.²⁹ Anyone with full control of a business portfolio can set them.⁸ The rules are in limited availability, though: if your business is not enrolled, Meta says calls to the rules API for an ad account return error code 10.²⁹

How do you connect it?

There are two routes. Meta says that for the connector no developer credentials, API setup or coding are required.²⁰ Alternatively, a developer can connect with their own Meta app, and the docs list three authentication methods: OAuth, a user access token or a system user access token. The token needs at least the ads_mcp_management permission plus ads_read or ads_management.³⁰ Agencies and partners who manage other businesses' data through their own app must request Advanced Access on ads_mcp_management through app review.²²

Which AI clients work with it?

Meta's lists differ by page. The help page names ChatGPT, Claude, Claude Code and Perplexity.⁸ Meta's MCP hub page, last updated 2026-06-12, lists Claude Desktop, Claude Code, ChatGPT on the web, Codex and Cursor.²

What does it cost?

We found no price on the Meta pages we read for this guide.

Our view: if you only run Meta ads and your account is enabled, start here, bearing in mind it is still described as open beta. It is first-party, and where your business is enrolled in rules you can cap what an agent can do. You give up breadth, because it covers Meta only, and it includes write tools.

Which open-source and source-available Meta Ads MCP servers can you run yourself?

The six self-hostable servers we looked at (five under open-source licenses, Pipeboard under a source-available one) differ most on whether writes are on by default. Most run on your machine with a Meta access token you supply, usually from your own Meta app. byadsco is a server you deploy yourself, and GoMarble's installer obtains the token through GoMarble's service.³¹⁶ Token handling is yours either way.

Is Pipeboard open source?

Its README calls the project open source, but its license is the Business Source License 1.1, which does not allow offering the software to third parties on a hosted basis that competes with the licensor.³³³² In our reading, "source-available" is the accurate term (this is not legal advice). Pipeboard also sells a hosted version, covered below.

What should you check before self-hosting?

Start with the defaults. Three of the six keep writes off or absent by default (GoMarble, hashcott and getmcpads) and three expose them by default, as far as we can tell from the code and READMEs.^61617323135 Then check how current the project is: the last commits above run from 2026-05-25 to 2026-10-11.

Then think about the token. Pipeboard's repository lists 12 published security advisories between 2026-05-20 and 2026-09-23. Two are rated critical, for unauthenticated tool execution that could leak the operator's Meta access token.³⁶ We did not check the patch status of each, and we looked at advisories for Pipeboard's repository only, not the other five.

Which hosted third-party Meta Ads MCP servers exist, and what do they cost?

With a hosted server you connect your Meta account through the vendor's service instead of running anything yourself. All seven below can write to Meta except where noted, and all prices are as published on 2026-10-19.

Do these vendors' pages agree with each other?

Five of the seven vendors have pages that disagree with each other, so our checklist below says to read the tool list instead of trusting the label. Beyond the PaidSync approval wording above (its docs describe the assistant confirming actions, which is client-side), Adspirer gives three different Meta tool counts¹¹³⁷³⁸, and MCP Ads says 230 tools and 234 on the same page.¹² MCP Ads' Meta page lists delete tools for campaigns, ad sets and ads, while its security page says destructive operations are not exposed at all.¹²⁴⁸ Ads Uploader's pricing says the trial is unrestricted, while its docs say MCP is not available during a trial.⁴⁵⁴⁴ Pipeboard's README says 42 tools and lists 28.³² Marketing pages drift, and we have not tested any of these servers, so none of this shows that one is unsafe.

Can a reporting or optimization platform serve as your Meta Ads MCP?

Yes, if you already pay for one and mostly need reports. Supermetrics, Windsor.ai, Funnel and Adzviser are data connectors that added MCP servers; Madgicx is a Meta-focused ad optimization platform that includes an MCP server with its plans.⁴⁹ Three of the five can write to Meta, so check the plan.

Two caveats. Funnel's MCP has no Meta-specific tools: it queries data Funnel has already pulled, and its query_data tool returns up to 500 rows by default.⁴ Madgicx's Facebook MCP is Meta-only, and the academy page that lists what its MCP cannot do yet is marked "Last updated: March 2026", so check it before relying on it.⁵⁵

Where does Hopkin fit?

Hopkin is our product: a read-only MCP server that connects Meta and other ad platforms to an AI assistant. Its Meta server lists 29 tools in the manifest we read on 2026-10-19 (commit aa0cfab).⁵⁶⁷ By our classification, 16 of the 29 read ad data (reports, lists, ad library search, charts and pixel health) and 13 manage Hopkin itself (connections, billing status, competitor tracking and feedback). The manifest separately annotates 20 as read-only. The other 9 (billing status, competitor tracking, connection settings and feedback) change Hopkin-side state, not Meta. None of the 29 writes to a Meta ad account.⁵⁶ Campaign and creative records are cached for speed, and performance metrics are fetched live each time and not kept.⁵⁷ Our homepage describes read-only as "a genuine limit", and says that if you want an agent that changes things while you sleep, Hopkin is not it.⁵⁷

You connect Meta through OAuth. Hopkin's docs say platform OAuth tokens are stored encrypted and refreshed automatically.⁵⁸ An API key or OAuth sign-in to Hopkin works with Claude, Notion Custom Agents or any MCP-compatible client.⁵⁷⁵⁸ Starter is $100 a month with 1,500 credits and Pro is $250 with 8,000. Enterprise is set up by request. Every plan includes every platform, unlimited seats and unlimited ad accounts, a report costs 5 credits, syncing an ad account costs 100 credits once a month, and credits beyond your plan are billed at $0.015 each. Starter and Pro begin with a 30-day trial of 1,000 credits and no credit card.⁵⁷

Our view: pick Hopkin when finding the answer across Meta, Google and LinkedIn is the slow part of your week. Pick Meta's server or a hosted writer when you want the assistant to launch or edit.

What should you check before connecting any of them?

This checklist is ours, and no standard backs it. The longer version is in our read-only ads MCP guide.⁵⁹

1. Read the tool list instead of trusting the label. Look for verbs that change things: create, update, pause, delete. Several vendors above show why: their pages disagree about tool counts and approvals.
2. Find out where confirmation happens. On Meta's server, the page says the AI client asks for confirmation before activation.⁹ If your client auto-approves tool calls, you may not see that prompt (our reading), so check the setting.
3. Check the scope. For hashcott and getmcpads, ads_read covers reading and ads_management is only needed for writes; check each other server's README for the scopes it asks for.¹⁶¹⁷ Meta's own server needs ads_mcp_management plus one of them.³⁰
4. Cap what it can do. Meta rules, Pipeboard's read-only tokens, MCP Ads' viewer role and Supermetrics' approval modes each narrow a server's reach.^29341218
5. Test on a throwaway account first. Ask it to pause a test campaign, then check the account.