Best Google Ads MCP servers (2026)

What is a Google Ads MCP server?

A Google Ads MCP server connects an AI assistant such as Claude or ChatGPT to your Google Ads account through the Model Context Protocol, so the assistant can call tools: run a report, list campaigns and, on some servers, create or edit them. Google ships one. Other companies and individual developers ship the rest. They differ on whether they can change your account, whether changes are on by default, who holds your Google access, and what you pay.

How did we compare them?

We read each vendor's documentation, pricing page and repository on 2026-10-19 and 2026-10-20. We did not run these servers against a live account, so what any of them does in practice is untested here. Tool counts for open-source servers are our counts from their code, and stars and commit dates come from GitHub's API. Counts for hosted products are the vendors' figures, and where a vendor's own pages disagree we give both. Prices are as published on those days and they change often.

We build Hopkin, which is listed below. It is read-only, so it does not suit everyone, and we say where. Seven of the hosted vendors below (Markifact, AdKit, AdPlug, Synter, Ryze AI, MCP Ads and Pipeboard) publish their own best-of lists, and in each the author's product comes first or is called the pick or the most complete.^567891011 We list Hopkin too, so treat our view as one more vendor's, and check the pages we cite.

Which Google Ads MCP server should you pick?

It depends on whether you want the assistant to change your account and whether you are willing to run something yourself. This table is our judgment from the published facts below. We did not test the servers.

What does Google's official Google Ads MCP server do?

It reads your Google Ads data and cannot change it. Google's own guide says "This implementation is strictly read-only. It cannot modify bids, pause campaigns, or create new assets."¹ Google's launch post, dated 2025-10-07, said the initial release was read-only.²⁸

What can it do?

It has three tools, by our count of the repository's code on 2026-10-19: list_accessible_customers, search and get_resource_metadata.²⁹ The search tool runs a Google Ads Query Language (GAQL) query, so the assistant writes the query for you.²⁹ All three tools carry a read-only annotation, and the code calls only read methods.²⁹ The repository has no switch that turns writes on.²⁹ It is Apache-2.0 licensed, had 1,052 stars and a last commit on 2026-10-09, and GitHub's advisories endpoint listed none for it.²³⁰

One caveat on "read-only". Google's scope list describes the adwords OAuth scope as "See, edit, create, and delete your Google Ads accounts and data", and a code comment says Google Ads has no separate read-only scope.³¹³² The server is read-only because of the tools it exposes, not because of the sign-in. Our reading: a different server on the same scope could write.

How do you run it?

Locally, over stdio, with Python and your own credentials; Google's docs also describe deploying it yourself to Cloud Run with your own OAuth client.¹ We found no public Google-hosted endpoint. Google's docs mention a hosted endpoint pilot for allowlisted participants, and its setup page was not public when we looked.¹ The fastest path, from Google's guide and developer-token page:¹³

1. Create a Google Cloud project and enable the Google Ads API. New projects start with Test access.
2. Apply for Explorer access in Cloud Console, and check that the project is not on the Free Trial or in suspended billing.
3. Install the server with pipx and sign in with your own Google credentials.
4. If you reach accounts through a manager account (MCC), set the manager's customer ID as the login customer ID.

What goes wrong in practice?

Four problems have been reported with Google's setup and the official server. First, Google lists a known issue where some Explorer and Basic applications are rejected: its cause is a Cloud project on the Free Trial or with suspended or disabled billing, and the workaround is to upgrade to a paid tier or use another project. Separately, some projects upgraded after 2026-09-09 get an AUTHORIZATION_ERROR on production accounts, and Google's workaround is a new Cloud project.³ Second, from 2026-10-09 several users on the repository reported new projects being refused Explorer within seconds, which leaves search failing with an error that the project is approved for test accounts only. A Google maintainer said it was being investigated and closed the issue on 2026-10-13 as not specific to the MCP server; we cannot tell whether it is the billing problem.³³ Third, in Google Workspace organizations that enforce Cloud session control, credentials can be invalidated about every 16 hours, so unattended use fails; that issue was still open on 2026-10-19.³⁴ Fourth, managers who reach client accounts through an MCC hit permission errors until a per-call login_customer_id parameter shipped on 2026-09-25.³⁵

Is Google adding write tools?

Google has said write access is planned, with no date. On 2026-06-04 a Google maintainer wrote on the issue tracker, "We already have plans to add write access soon; each individual write tool will be configurable with the YAML file".³⁶ We found no date and no release with write tools.

Our view: if you only need to read Google Ads and can tolerate the setup, start here. It is first-party and open source (Apache-2.0). You give up two things: breadth, because three tools means the assistant writes every GAQL query, and a hosted sign-in, because we found no public Google-hosted endpoint.

Do you still need a Google Ads developer token?

No. Google sunset developer tokens on 2026-09-09 and says the latest version of its MCP server no longer requires one; your Cloud project needs Explorer, Basic or Standard access instead.³¹ Google's developer token page says sending a token is "optional and ignored by the API servers", and that access levels are now attached to your Google Cloud project.³ Several third-party servers below still require one in their own code or README. That is their lag, not a Google requirement. The hosted vendors we checked (Pipeboard and MCP Ads, for example) use their own Google API access, so you do not bring a token to them either.³⁷²⁰

Explorer excludes the Keyword Planning services, which need Basic or Standard.³⁸

Much of what you will read is out of date. The official repository's README still says "Configure Developer Token (Optional)" and that the token "must have at least Explorer access".³⁹ Google's OAuth overview page still says a developer token is also required.⁴⁰ DashThis's guide still tells you to get one.¹⁶

Which open-source Google Ads MCP servers can you run yourself?

Besides Google's, we picked nine open-source servers (leaving out one stale copy of Google's own). Four cannot write at all, three keep writes blocked until you change a setting, and two ship with writes on and rely on a confirm or dry-run argument that the model can set. Seven of the nine still require a developer token in their code or README: cohnen, getmcpads, gomarble-ai, marcosvb1, burhan29ee, LucasSantana-Dev and FGRibreau.^{41242242434445}

Which of these keep writes off or gated by default?

Four servers (cohnen, gomarble-ai, marcosvb1 and dhawalshah) have no write calls in their code. Of the five with writes built in, three block them until you change a setting: getmcpads with an opt-in flag and a preview, LucasSantana-Dev with an allowlist, and adloop with a dry-run default.²⁴⁴⁴²⁵ burhan29ee and FGRibreau ship with writes on.⁴³⁴⁵ The confirm flags in the servers that have them are arguments the model supplies itself, so we read them as a speed bump that a person does not approve (our reading of the code). FGRibreau's require-dry-run guard can be bypassed by the model passing bypass_require_dry_run=true.⁴⁵

Are the popular ones still current?

Check the date and the API version before trusting a popular repository. The most-starred third-party server with code, cohnen's, has had no commit since 2025-10-16 and its code pins Google Ads API v19.⁴¹ Google's sunset table lists v23 through v26 as available, and a pull request on cohnen's repository from 2026-06-11 says every tool fails out of the box.⁴⁶⁴⁷ We did not confirm that with a live call. GoMarble's open-source server also pins v19.²² The repository with the most stars for the search "google ads mcp" on GitHub (over 5,000, checked 2026-10-19) has no server code; it is documentation for the hosted Ryze AI product.⁴⁸⁴⁹

Which hosted Google Ads MCP servers exist, and what do they cost?

With a hosted server you connect your Google Ads account through the vendor's service and run nothing yourself. Every row below can write to Google Ads except where noted. Prices are in US dollars as published on 2026-10-19 or 2026-10-20, monthly unless stated.

Our reading: where the approval happens differs by vendor. MCP Ads, PaidSync and Ryze put it in your AI client or in the assistant's own prompt, and GoMarble does the same outside its own chat. Pipeboard and Get MCP Ads enforce read-only limits at their gateway or token. Markifact and Adspirer say writes need approval without saying where. If your client auto-approves tool calls, the first group gives you no check. This is our reading of their pages, and we have not tested it. Pipeboard and Adspirer say they run on their own Standard access, MCP Ads says it holds the developer token, and PaidSync says you need no developer token or Cloud project.^37182021 The policy section below says why that matters.

Do these vendors' pages agree with each other?

Five of the 13 vendors' own pages contradict each other on something that matters, and a sixth, AdKit, arguably does. Adspirer gives 39 Google Ads tools on one page and 156 on another.⁵³¹⁸ AdWhiz gives three counts and describes the same server as both read-only by default and able to write directly.⁷⁸⁸¹ Synter's two pages disagree on whether pauses and budget cuts wait for approval.⁷⁵⁷⁶ Get MCP Ads has a "no deletion at all" blurb next to a tool list with remove tools.⁶⁰ AdKit says nothing goes live without approval, while its docs default new projects to Draft + Publish.⁷³ GoMarble's help center says it offers no API keys while its MCP page offers one, and its security page says read-only OAuth tokens while its Google connection can be set to write.⁶⁵⁸³ Marketing pages drift, and we have not tested any of these servers, so none of this shows that a server is unsafe.

Can a reporting platform serve as your Google Ads MCP?

Yes for reports, with a catch: Funnel says its MCP queries data held in its own Data Hub, and DashThis says it reads the same numbers as its reports, so neither describes a live call to your Google Ads account.⁸⁴¹⁶ Data connectors added MCP servers, and they differ on writes.

We did not verify whether Improvado, Whatagraph or Databox write to Google Ads.

What does Google's developer policy say about hosted servers?

Google's Ads developer policy prohibits hosted MCP servers that only re-expose the Google Ads API. It names no vendor, and it does not restrict open-source tools that users run with their own credentials. The text, read 2026-10-20, says Google "prohibits third-party hosted interface, secondary API, wrapper service, or MCP server, proxy endpoint, or any similar service that solely replicates, wraps, or re-exposes Google Ads programmatic capabilities as an intermediate layer".⁴ The page says agencies and end advertisers must use their own Cloud account and Google Ads access when they use Google Ads; how that applies to a hosted MCP vendor is not spelled out. It also prohibits giving end users headless access to make account changes without Google review or per-entity authentication. And it describes a review route for hosted interfaces that asks for audit logs and a third-party security assessment such as SOC 2 Type II.⁴

The word "solely" matters. Several hosted vendors (Pipeboard, Adspirer and MCP Ads) say they use their own Google API access, and the page prohibits letting third parties use your API access instead of applying for their own; it does not say how Google applies that to any vendor.^3718204 The same question applies to Hopkin, which is hosted. Hopkin held Standard access under the developer-token model and is moving to a Google Cloud project of its own, which is where Google now attaches access levels; we have no ruling from Google to cite. We found no public ruling on any hosted server named in this guide. If you plan to rely on a hosted server, ask the vendor how it meets this policy, as you would for any vendor.

Where does Hopkin fit?

Hopkin is our product: a read-only MCP server that connects Google Ads and other ad platforms to an AI assistant.⁹⁴ Its Google Ads server lists 36 tools in the manifest we read on 2026-10-20 (commit 65fe684).¹² By our classification, 20 read Google Ads data, 4 are Keyword Planner tools, 2 render previews and charts, and 10 manage Hopkin itself: authentication checks, billing status, connections and feedback.¹² The manifest annotates 29 as read-only. The other 7 are annotated as not read-only: billing status, which can return a checkout link, connection default, share, unshare, rename and revoke, and developer feedback. None writes to a Google Ads account, and Hopkin is read-only for now; we will update this page if that changes.¹² One table on Hopkin's getting-started page still says 33 Google Ads tools; the manifest says 36.⁹⁵

Google's search tool takes a raw GAQL query. None of Hopkin's tools does: the reports are built from parameters such as level, metrics, segments and date range, and the get_insights description says it uses GAQL.¹² The trade-off: if a question is not covered by a tool's parameters, Hopkin cannot ask it, while GAQL on Google's server can query any resource it supports. Questions that map to a named tool:

• Which search terms are spending: google_ads_get_search_terms_report.¹²
• How landing pages perform: google_ads_get_landing_page_report.¹²
• Every client account under a manager account (MCC): google_ads_list_mcc_child_accounts; for managed accounts the docs say to pass the parent MCC's login_customer_id.⁹⁶¹²

You sign in to Google through OAuth, and Hopkin works with Claude, Notion Custom Agents or any MCP-compatible client using an API key or an app.hopkin.ai sign-in.⁹⁴⁹⁷ Hopkin's docs say platform OAuth tokens are stored encrypted and refreshed automatically.⁹⁷ Hopkin's docs do not describe a developer-token or Cloud-project step. Hopkin held Standard access under the developer-token model and is moving to a Google Cloud project of its own, which is where Google now attaches access levels.⁹⁶⁹⁷³

Starter is $100 a month with 1,500 credits and Pro is $250 with 8,000. Enterprise is set up by request. Every plan includes every platform, unlimited seats and unlimited ad accounts, a report costs 5 credits, syncing an ad account costs 100 credits once a month, and credits beyond your plan are billed at $0.015 each. Starter and Pro begin with a 30-day trial of 1,000 credits and no credit card.⁹⁴

Our view: Hopkin fits if answering questions across Google, Meta and LinkedIn is the slow part of your week and you want a sign-in. Google's server fits if you want to write your own GAQL and run it yourself, and a hosted writer fits if you want the assistant to launch or edit campaigns, which Hopkin does not do.

What should you check before connecting any of them?

This checklist is ours, and no standard backs it. The longer version is in our read-only ads MCP guide.⁹⁸

1. Read the tool list instead of trusting the label. Look for verbs that change things: create, update, pause, remove. The vendors above show why: their pages disagree about counts and approvals.
2. Find out where confirmation happens. In several servers a confirm flag or "needs approval" setting lives in the model or your client, not in the vendor's service. If your client auto-approves tool calls, you may never see a prompt (our reading).
3. Remember the scope. Google's adwords scope covers edits even when a server only exposes reads.³¹ For a hosted read-only server such as adsmcp.dev, its own advice is to give the connecting Google account read-only access on the ads account.¹³
4. If you self-host, check the access level and the API version. Your Cloud project needs Explorer or higher, and a server pinned to API v19 may not work at all.¹⁴⁶
5. Ask who holds your Google access. A hosted server holds it for you; a self-hosted one leaves it on your machine or in your cloud.
6. Test on a throwaway account first. Ask it to pause a test campaign, then check the account.